Smirnoff J Walter Thompson

An attractive Russian woman in headscarf steals a microfilm from a safe and escapes guards pursuing her with an incredible shrinking Russian doll act, shedding layers of herself before finally disappearing down a drain. With a snowy, Cold War backdrop, JWT return to the unsettling, other-wordly feel of the great Smirnoff cinema ads of the 1990s, and a magic something missing from more recent campaigns. Directed by Ivan Zacharias, art directed by Emma Reddish and written by Jason Berry at JWT with production by Stink Productions.

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