Smirnoff "we're open" by 72andSunny

The latest ad in Smirnoff's "we're open" campaign profiles a deaf dance teacher and will be the first spot in the series to air on TV.

The documentary-style ad, which was made by 72andSunny, introduces Chris Fonseca, a Londoner who teaches other deaf dancers and explains that, although he can’t hear the lyrics of songs, he can still feel the beat. The £4 million campaign runs online from 18 March and on TV from 21 March. Outdoor posters will run from 28 March.