Smith and Nephew hands Rainey Kelly pounds 4m Simple range

Rainey Kelly Campbell Roalfe has been briefed to mastermind Simple skincare’s pounds 4 million return to above-the-line advertising, nearly three years after the brand’s last television work through Abbott Mead Vickers BBDO.

Rainey Kelly Campbell Roalfe has been briefed to mastermind Simple

skincare’s pounds 4 million return to above-the-line advertising, nearly

three years after the brand’s last television work through Abbott Mead

Vickers BBDO.



The tagline, ’not perfumed, not coloured, just kind’, will disappear

from the advertising, although it will remain on the brand’s

packaging.



MT Rainey, the planning partner at Rainey Kelly, said: ’Smith and Nephew

decided it was time for Simple to go back to brand advertising. We have

created a more assertive and positive proposition for the new

campaign.’



Simple abandoned creative agencies in March 1995 and produced its own

pounds 2 million campaign with the aid of its media shop, Pattison

Horswell Durden.



Ten infomercials, each lasting three minutes, went out on UK Gold and UK

Living, and a series of advertorials has also been running in women’s

magazines, based around the theme of makeovers.



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