SmithKline Beecham has appointed Ogilvy & Mather to promote its
Solstis energy drink brand, which it is launching as a rival to Red
The company was unwilling to reveal any details of the launch, except to
confirm O&M’s appointment and say the roll-out is scheduled for the end
of this month.
It is understood that the Abbott Mead Vickers subsidiary, Momentum, has
picked up the below-the-line business for the launch.
O&M is a SmithKline roster agency, alongside Grey Advertising, although
Grey was not invited to pitch for the account.
O&M handles all Smith-Kline’s Lucozade advertising, while Grey oversees
the Ribena account.
The launch of Solstis coincides with the decision to pull the plug on
Lucozade NRG, which launched in 1995. The company spent more than pounds
1 million through O&M supporting NRG last year. Solstis will be aimed at
younger consumers than those of NRG.