SmithKline awards O&M campaign for Solstis energy drink

SmithKline Beecham has appointed Ogilvy & Mather to promote its Solstis energy drink brand, which it is launching as a rival to Red Bull.

SmithKline Beecham has appointed Ogilvy & Mather to promote its

Solstis energy drink brand, which it is launching as a rival to Red

Bull.



The company was unwilling to reveal any details of the launch, except to

confirm O&M’s appointment and say the roll-out is scheduled for the end

of this month.



It is understood that the Abbott Mead Vickers subsidiary, Momentum, has

picked up the below-the-line business for the launch.



O&M is a SmithKline roster agency, alongside Grey Advertising, although

Grey was not invited to pitch for the account.



O&M handles all Smith-Kline’s Lucozade advertising, while Grey oversees

the Ribena account.



The launch of Solstis coincides with the decision to pull the plug on

Lucozade NRG, which launched in 1995. The company spent more than pounds

1 million through O&M supporting NRG last year. Solstis will be aimed at

younger consumers than those of NRG.



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