SMN appoints sales director

Scottish Media Newspapers has appointed a London-based national sales director and is seeking an advertising sales director for its Glasgow headquarters.

Scottish Media Newspapers has appointed a London-based national

sales director and is seeking an advertising sales director for its

Glasgow headquarters.



James Varcoe, a group head at The Sun and the News of the World, fills

the new position of national sales director.



The national sales operation was previously headed by Howard Warren, who

moved to Primesite, another Scottish Media Group subsidiary, at the end

of last year.



SMN commercial director Shaun Bowron said he wanted to raise the profile

of the national sales director’s position and bolster the newspapers’

presence within the London agency scene.



The group has recently relaunched the Glasgow Evening Times, redesigned

The Herald and made changes to The Sunday Herald, including the addition

of a separate business section.



’This is an important time as we drive the group forward,’ said Bowron.

’We need to capitalise on the editorial improvements, especially the

business section, and get more from the London agency market.’



Bowron stressed he was keen to extract more revenue from a number of

sources, including retail.



The chosen candidate for the Glasgow-based sales role will oversee the

group’s sales strategy. The position has been vacant for some time and

has been temporarily filled by Bowron since he joined the group from the

Newcastle Chronicle last summer. He has decided he needs someone to take

charge of the operation and an appointment is expected shortly.



Bowron has returned to his old employer in Newcastle to recruit Annette

Sinclair as ad sales training manager. She started in Glasgow last week

and is building a sales team.



The Scottish newspaper market has been shaken up recently by The

Scotsman’s decision to slash its cover price to 20p and by the rumoured

autumn launch of a Edinburgh-based business daily from Swedish group

Bonnier.



Bowron believes the new paper may have a broader editorial coverage than

just business and sees it a competitor to The Scotsman. He is reluctant

to engage in a cover-price war but said he was studying the situation

and, in the meantime, was ’keeping his powder dry’.



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