Snap rolls out Max Reach for advertisers in the UK and France

Starting today, advertisers in the UK and France will be able to reach every Snapchat user on a given day.

Snap rolls out Max Reach for advertisers in the UK and France

The feature was rolled out in the US last week and has similar video ad "takeovers" available on other platforms such as Twitter's First View and Instagram's Marquee. 

With Max Reach, advertisers can book inventory across Discover, Our Stories and between User Stories on a single line item. These are booked a month in advance and inventory may fluctuate based on demand, a spokesman for Snap said. 

The feature applies to Snap Ads, the platform's full-screen sound-on video ads.

Earlier this month, Snap launched a self-service ad platform for brands of all sizes. 

Snap is working hard to woo advertisers following a disappointing first quarter results announcement. The newly-public company's shares plunged after the the company reported a $2.21bn (£1.71bn) net loss for its first three months earlier this week. 

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More