Snapchat files for $25bn IPO

Snapchat's parent company has reportedly filed for a $25bn (£20bn) initial public offering.

Snapchat files for $25bn IPO

Snap Inc, which rebranded from Snapchat in September, has confidentially filed paperwork for a stock market listing with the US Securities and Exchange Commission, according to Reuters.

The IPO could happen during the first quarter of 2017 and could value the messaging company at between $20bn and $25bn. 

According to estimates from eMarketer, the company is on track to make more than $1bn in revenue by the end of this year including $367m in revenue from advertising.

An IPO has been mooted since 2014 after the company hired chief strategy officer Imran Khan, a former investment banker who worked on Alibaba’s $167bn float that year.

Snapchat has not commented on the reports.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More