Snapchat hypes Spectacles with quirky Snapbot sales channel

Snapchat will not be launching its new camera-equipped sunglasses Specs through shops but in a very limited number of vending machines, starting in Venice Beach in Los Angeles.

A Snapbot
A Snapbot

Dubbed Snapbots, the vending machines are visually striking and sophisticated, allowing browsers to see a picture of themselves with a virtual pair of Spectacles in order to pick one of the three colours (coral, black or teal).
 
On purchase, Specs will come fully charged and ready for making videos. They are designed to capture ten-second video clips from their wearers’ perspective and are paired with a phone by Bluetooth.

As expected, the Venice Beach vending machine sold out on its first day. Some Spectacles buyers quickly listed their pairs on eBay, priced at up to $1,000 (£795).

Snapbots will only be found in the US and Snapchat (which now calls itself Snap) has not commented on UK plans.

The vending machines will only be present in a location for a day at a time, and their arrival will be announced 24 hours in advance on spectacles.com.

Specs cost $129 (£103) plus tax.

This story was updated at 7am on 11 November.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More