Snapchat pushes out two new tools for advertisers

Snapchat is launching two new tools that will allow advertisers to target app-install ads to users based on machine-learning, and to retarget users who have previously engaged with their ads.

Snapchat pushes out two new tools for advertisers

Going forward, advertisers on Snapchat be able to target users who are most likely to install their apps using a machine-learning algorithm developed in-house by Snapchat, reported Business Insider

"We've been listening closely to direct response advertisers and are excited to announce the ability to 'bid for installs' in our auction," Snap director of monetisation product Peter Sellis told Business Insider in a statement.

Snapchat has also improved its ad targeting tools. Brands will now be able to re-target users who have previously engaged with their ads on the platform. 

The messaging platform has recently surpassed 100 million daily users and, at the end of March, launched a search tool for its stories platform

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).