Snapchat weekly football show on its way from Copa90 and Bleacher Report

Sports media brands Copa90 and Bleacher Report have partnered to create a weekly football show on Snapchat billed as the first of its kind.

Snapchat weekly football show on its way from Copa90 and Bleacher Report

Launching tomorrow morning and airing every Saturday morning, the show will feature content including skits, preview discussions and interviews. It will be distributed via Bleacher Report's Snapchat Discover edition reaching all international audiences outside the US and Australia.

James Kirkham, head of Copa90, said: "We’ve known for a while that Snapchat is a powerful vehicle to connect with today’s sports fans. We want to give this generation of football fans a show that resonates with them and contemporary viewing habits.

"Young fans crave this type of content, delivered to them in a way that is native to them, and through a means that allows them to express their excitement."

James Grigg, director of global operations at Bleacher Report, said: "By creating a weekly show exclusively on Snapchat, we’re developing a product that appeals to millennial football fans and through a platform they are frequenting to consume such content."

Copa90 is part of the YouTube Originals channels commissioned in 2012. It is now a multi-platform network creating football-related content outside of matches themselves. It has racked up more than a billion views and 11 million subscribers, despite owning no football rights. Itsbrand partners include Adidas, Nissan and Hyundai.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published