More snaps up Primesite contract

More Group has acquired the contract to sell Primesite’s Scottish poster portfolio.

More Group has acquired the contract to sell Primesite’s Scottish

poster portfolio.



The package, which includes around 400 48-sheet panels and 20 96-sheet

sites, was bought from Scottish operator Baillie by Primesite’s parent

company Scottish Media Group only last year. But Primesite is focusing

on improving its 7,500 six-sheet portfolio and, as a result, the

larger-format sites were surplus to its plans.



More Group, on the other hand, is keen to continue expanding its

48-sheet portfolio.



’We’re not yet a truly national 48-sheet player,’ explained sales

director Julie France, ’so we jumped at the chance to add the former

Baillie sites and move closer to a UK-wide package. We also wanted to

increase our presence in Scotland.’ The sites will be rebranded with the

More O’Ferral livery from 1 June.



More Group, which last year lost out to Decaux in the battle to provide

bus-shelter sites in Strathclyde, has also brokered a deal with

Edinburgh Council to erect Adshel-branded bus-shelter and six-sheet

sites on the city’s famous Princes Street.



Primesite has recently divided its six-sheet stock into a number of

branded packages aimed at specific market sectors, including youth,

dotcoms and off-licences (Media Business, 10 April).



The company has also beefed up its sales force by hiring three staff

from Maiden. The most recent employee to join is Leanne Porter, who left

Maiden after just three months with the contractor.



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