Snickers ad snares bad spellers

Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.

AMV BBDO helped Snickers launch the 'You're Not You When You're Hungry' campaign in the UK  in 2012, with a TV spot featuring Joan Collins that was set in a men's changing room.

For the latest iteration of the campaign, AMV BBDO worked with Google to bid on misspelled versions of the most commonly searched words, meaning that whenever someone typed a selected word incorrectly into the search engine, they would get a message from Snickers, saying "Yu cant spel properlie wen hungrie".

The stunt reached 500,000 people in the three days it ran without the use of seeding, according to AMV BBDO. Rich McGrann wrote the ad and Andy Clough art directed it.

As part of the same campaign, AMV BBDO also took over a table football game in Bar Kick, Shoreditch on 9 April.

The agency replaced some of the players with useless substitutes, for instance a child-like character that couldn’t reach the ball and an old granny character with rubber legs, to create Snickers Foosball.

Michael Hughes wrote the ad and Dalatando Almeida art directed it.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published