Soccer stalwarts star in Admiral cinema ads

Magic Hat has recruited scores of football stars in a campaign riddled with tongue- in-cheek references to their chequered pasts for the sports brand, Admiral.

Magic Hat has recruited scores of football stars in a campaign

riddled with tongue- in-cheek references to their chequered pasts for

the sports brand, Admiral.



The two 60-second cinema ads mark the first time that the 70s brand icon

has produced broadcast advertising. Magic Hat, part of the

McCann-Erickson UK Group, was appointed as the company’s first ad agency

earlier this year.



The ads feature former soccer greats including Bobby Charlton, Emlyn

Hughes and Terry Venables, as well as the current Chelsea player, Dennis

Wise.



Both executions are set to the Happy Mondays’ song, Step Up. The first

opens on Venables, clad in the football manager’s obligatory sheepskin

coat.



Driving down a busy market street, a cab pulls up alongside him. It is

driven by Wise, who was cleared of charges of attacking a cab driver

outside Venables’ club a few years ago.



Venables then walks down the market and is handed a brown paper bag by

the stallholder, David Seaman, referring to an accusation of bribery

against him.



Happy Mondays’ Sean Ryder then passes a ball to Venables, who kicks it

through the window of a bakery - owned by Charlton.



The scene is accompanied by commentary from Stuart Hall.



The second ad features Hughes and is based around England’s famous

defeat by Poland in 1974.



Admiral, which is famous for producing the first replica football kit,

now plans to promote itself as a fashion rather than simply a sportswear

brand.



The ads, written and art directed by Magic Hat’s Simon Aboud, break at

the end of the year. Aboud also directed the ads through the production

company, 2wenty6.



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