Sochi 2014 athletes face up to epic task in BBC 'Nature' ad

The gloomy tones of actor Charles Dance represent the threatening voice of nature in this clip, which summons the epic spirit of films such as the 'Lord of the Rings' trilogy.

The ad promotes the BBC’s coverage of the Sochi 2014 Winter Olympics in Russia, which begins on 7 February, and the scale of the task facing athletes in their attempts to conquer nature.

Brand: BBC

Agency: RKCR/Y&R

Creatives: Mark Roalfe, Barnaby Blackburn and Gustavo Kopit

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).