Sochi 2014 athletes face up to epic task in BBC 'Nature' ad

The gloomy tones of actor Charles Dance represent the threatening voice of nature in this clip, which summons the epic spirit of films such as the 'Lord of the Rings' trilogy.

The ad promotes the BBC’s coverage of the Sochi 2014 Winter Olympics in Russia, which begins on 7 February, and the scale of the task facing athletes in their attempts to conquer nature.

Brand: BBC

Agency: RKCR/Y&R

Creatives: Mark Roalfe, Barnaby Blackburn and Gustavo Kopit

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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