Social content challenge lures creatives to weekender

More than 60 creative teams from around the world will face off this weekend in an informal experiment created by Iris to see who can spawn the most liked, shared and viewed piece of content.

Urgent Genius: social content competition for creatives
Urgent Genius: social content competition for creatives

Teams from several ad agencies – among them Wieden + Kennedy, BBH and R/GA – will be participating alongside viral specialists, comedy sketch writers, production companies and New Yorker cartoonists, as well as Puma.

There can be up to seven people in a team and it is open to teams from anywhere around the world.

There is still time for new teams to enter the competition at

Teams will have from 7pm on Friday (18 February) to 7pm on Sunday to generate content related to a trending topic that is popular in their country or to a single global topic, which will be chosen by the organisers. Before the start there is a 6pm briefing for UK teams in Iris Worldwide's London office.

After entries are finalised there will be seven days of tracking to see how well the content spreads.

The top five entries based on popularity with the internet audience will be compared with the top five entries in the eyes of a judging panel, which will score entries on creativity and speed of reaction.

On the panel is:

  • Luke Sullivan, group creative director at GSDM, author of 'Hey Whipple Squeeze This'
  • Dave Bedwood, creative partner, Lean Mean Fighting Machine
  • Roo Reynolds, head of emerging platforms, Wieden + Kennedy London
  • Renny Gleason, global director of interactive strategies, Wieden + Kennedy Portland
  • Guy Roberts, creative director, Droga5 Auckland

The Urgent Genius event was thought up by Iris Worldwide's Grant Hunter and Jon Burkhart.

The best examples will be showcased by Hunter and Burkhart at SXSW in March and in an Urgent Genius book.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).