Social photos of the week: a rave at Starcom and a unicorn at Karmarama

Looks like a rave is about to happen at the site of the new Publicis Groupe office in Farringdon in this snap from Starcom MediaVest Group’s president of dynamic markets, Iain Jacob (@iainjacob). Perhaps it’s a nod to the location’s past life as the nightclub Turnmills.

Nabs (@nabs_uk) traipsed a "unicorn" around agencies this week to promote its Stranger Than Summer ball. The beast – named Dr Björn – looked perfectly at home in Karmarama’s rainbow tunnel.

The comedian David Schneider chose words over nudity at Media360. His talk followed that of BrainJuicer’s John Kearon, who dropped his trousers on stage. "He’s raised the bar high, but a challenge is a challenge," Schneider (@DavidSchneider) Tweeted.

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Brands that forge an emotional tie are best protected from copycats

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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