Social photos of the week

Richard Desmond kicks back with a spot of knitting at a community project in Hatfield, funded by his Health Lottery. He can likely afford time for needlework after selling Channel 5 to Viacom.

The Co-operative Food took a beating for this print execution. One person Tweeted: "It’s 50 per cent longer, not a third. Don’t go running a bank or anything." The ad was not created by its lead agency, Leo Burnett.

"Standard Friday night out in Beaumont," Tweeted the Dare boss Toby Horry (@tobyhorry) at a Secret Cinema event. Its hashtag is #tellnoone, but nothing stays secret for long…

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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