Social photos of the week

Creature planner Andrew Gibson (left) and Creature London’s managing partner, Dan Shute, prepare unconventionally for the Le Cure de France ride to raise money for The Royal Marsden Cancer Charity.

Rainey Kelly Campbell Roalfe/Y&R’s executive creative director, Mick Mahoney (left), and the chairman, Mark Roalfe, paint each other’s nails for the #2Fingers2BreastCancer campaign.


DigitasLBi staff take pleasure in soaking their chief executive and executive creative director, Anil Pillai (left) and Simon Gill, for the Ice Bucket Challenge.

Tweet or tag your pictures on Instagram to @campaignmag or #CampaignDiary

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1 McDonald's says sorry for exploiting childhood bereavement

McDonald's has issued an apology for any "upset" caused by a recent TV ad that has been accused of exploiting childhood bereavement.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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