Social photos of the week

Cheer up, Gemma Corker (right), a creative producer at Publicis London – your concoction has been named the best-decorated cake at Oystercatchers’ Macmillan Cancer Support Coffee Morning competition.

Two great creative minds – the director, screenwriter and producer Sir Alan Parker and the advertising luminary Sir John Hegarty – enjoy a glass of wine together at the D&AD President’s Dinner.

The BMB boss Trevor Beattie gets excited looking at the Virgin Galactic beast that is going to take him to infinity and beyond. 

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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