Social photos of the week

Starcom MediaVest Group has a very fit team. Well, Jack Kelly, James Williams and Lawrence Sorrentino (left to right) in particular. The trio cycled the 62-mile journey from London to Brighton on Boris bikes, taking just nine hours and 15 minutes to complete the trip.

Leo Burnett’s boss, Paul Lawson, shows off his best Anne Robinson impression while hosting a quiz night for Nabs, with about 200 staff taking part. The "I Know Who You Did Last Summer" team won in a final tiebreaker.

Talking of games, so keen are the Wunderman staff that they stayed late on a Friday night to see if they had won a £1,000 prize in the agency Wheel of Wonder.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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