Societe Generale 'team spirit' by Fred & Farid Paris

Societe Generale, the French bank, has launched a new campaign to promote the notion of team spirit.

The TV ad, by Fred & Farid in Paris shows a montage of scenarios where people come together to give one another support.

The soundtrack is Gustavo Santaolalla’s ‘Apertura’. The ad was directed by Frederic Planchon. The production company was Irene and the producer was Guillaume de Barry. The director of photography was Patrick Duroux.