Sodastream hires Da Costa for UK relaunch

Sodastream, the do-it-yourself fizzy drinks brand famous for its 'Get busy with the fizzy' ads of the late 80s, has hired Da Costa & Co to relaunch the brand in the UK.

Sodastream, the do-it-yourself fizzy drinks brand famous for its 'Get busy with the fizzy' ads of the late 80s, has hired Da Costa & Co to relaunch the brand in the UK.

The agency becomes the latest to promote the drinks dispenser, which has been bedevilled by a string of abortive attempts to re-establish itself since Geers Gross devised its famous slogan in 1987.

Da Costa was appointed to the creative assignment without a pitch and on the strength of its work for Brita water filters, for which the agency has declined to repitch.

A pounds 500,000 press campaign coinciding with the peak pre-Christmas sales period will break next month in women's magazines and weekend review sections with the possibility of a bigger budget and a return to TV next year.

The brand was last on air three years ago with ads produced by Mitchell Patterson Grime Mitchell and featuring Lenny Henry who recreated three of his TV characters, including the 'lurve' king Theophilus P.Wildebeaste.

Nick Sennett, Da Costa's managing director, said: 'Very few people haven't heard of Sodastream but it's more difficult to find somebody using one. Our task is to re-present it in a more modern environment.'

The Da Costa campaign, on the theme of 'The Fizz Factory', will exploit the product's family appeal, moving away from its associations with the days when people had bars in their lounges.

In particular, it will capitalise on Sodastream's health appeal - it claims its products are less sweet than other fizzy drinks - and the fact that it is cheaper than buying cans and cartons.

Media will be handled by MediaVest.



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