SodaStream "the SodaStream effect" by Common

SodaStream has launched a global TV campaign which premieres in the UK on Thursday 22 November. The work confronts the soft drinks industry and its bottling and reveals a new visual identity, logo, branding and tagline.

SodaStream was forced to pull the TV ad hours before it was due to air, after Clearcast slammed it for its "denigration of the bottled drinks market."