Sol appoints Iris Worldwide for BTL

Sol, the Heineken-owned Mexican beer brand, has appointed Iris Worldwide to help position the brand as "free-spirited", through below-the-line activity.

Sol appoints Iris Worldwide for BTL

Iris, which won the business following a competitive pitch, will develop a global below-the-line brand campaign to run in 30 markets globally. The campaign has been designed to engage "independent urban men".

Iris will also be responsible for creating a global digital toolkit and guidelines to support Sol’s brand positioning. Activity will be run out of the Amsterdam office.

Sol’s global marketing manager, Dave Shoemack, made the appointment.

Steve Bell, the chief executive of Europe at Iris, said: "Sol has a rich brand history, and isn't shy of joining the conversation with its customers. The power of participation is something that Iris has been built on, and we'll be using this expertise and insight to enable Sol to engage new customers around the world."

Sol uses BBH for its global creative work.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More