Solpadeine poised to unveil animated burst through O&M

Ogilvy and Mather has cre-ated a computer-animated campaign for the Solpadeine painkiller which launches on national television next week.

Ogilvy and Mather has cre-ated a computer-animated campaign for the

Solpadeine painkiller which launches on national television next

week.



The 30- and ten-second commercials - the first TV work for the brand

that O&M has produced - set out to display an understanding of the

sensation of pain.



The 30-second film features a character whose headache has produced a

crack down the middle of his face. Each half of the hero’s head takes on

a different mood.



The hero shows his irritable side by uttering a yell. Then he becomes

withdrawn, kneeling down to shut out the world. After taking the

painkiller his moods subside. ’Solpadeine. Makes you feel human again,’

the endline says.



The ad was created by the O&M copywriter, Dave Williams, and the art

director, Paul Cottrell.



It was direc-ted by Philip Hunt through Pizazz. Media planning and

buying is through the Network.



The campaign, which breaks on 12 May, will be supported by a new pack

design and point-of-sale material.



The character takes hold of a pack of Solpadeine, which is surrounded by

a halo of light, as the voiceover announces: ’Solpadeine has a unique

formula to get your head together again.’ The . The hero holds out the

pack of Solpadeine which expands into the size of a shield to protect

himself against the renewed attack of the pain character.



The voiceover explains: ’The pain of a splitting headache can leave you

feeling snappy or withdrawn.’ At first, the hero.



A pain character buzzes around him and zaps him on the head with a bolt

of lightening.