Somers Town - the story behind the Shane Meadows film

LONDON - Read how Mother London helped create a successful feature film to tackle a brief from its client, Eurostar.

Somers Town...the story behind the Shane Meadows film
Somers Town...the story behind the Shane Meadows film

The agency explains how it went about producing the feature film Somers Town, which won plaudits and awards, as well as generating revenue and awareness for Eurostar.

CampaignLive is publishing a weekly series bringing you all the shortlisted entries for the 2009 APG Creative Strategy Awards.

In the final week, alongside the meerkat ads, you can read how a one-off ad, featuring actor Steven Berkoff, created awareness about the symptoms of a heart attack, for the British Heart Foundation.

APG Creative Strategy Awards 2009

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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