Somers Town - the story behind the Shane Meadows film

LONDON - Read how Mother London helped create a successful feature film to tackle a brief from its client, Eurostar.

Somers Town...the story behind the Shane Meadows film
Somers Town...the story behind the Shane Meadows film

The agency explains how it went about producing the feature film Somers Town, which won plaudits and awards, as well as generating revenue and awareness for Eurostar.

CampaignLive is publishing a weekly series bringing you all the shortlisted entries for the 2009 APG Creative Strategy Awards.

In the final week, alongside the meerkat ads, you can read how a one-off ad, featuring actor Steven Berkoff, created awareness about the symptoms of a heart attack, for the British Heart Foundation.

APG Creative Strategy Awards 2009

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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