Somersby cider recruits comedian Jake Yapp for series of humorous videos

Rubbish, plotless CGI movies, app updates, beige food and box-sets are the subjects of a series of video diatribes by '8 out of 10 Cats' comedian Jake Yapp, in a campaign for cider brand Somersby.

Somersby: comedian Jake Yapp bemoans rubbish CGI in modern blockbusters
Somersby: comedian Jake Yapp bemoans rubbish CGI in modern blockbusters

The series of films are part of a content and social campaign being launched by the Carlsberg-owned brand.

The first sees Yapp get on his soapbox about CGI in rubbish films.

In the second spot, Yapp holds forth on beige food.

Next under Yapp's scalpel-like wit is modern music.

The subject of automatic app updates is his next victim.

Finally, Yapp jabbers away about box-sets.

Client: Matt Peach, senior brand manager, Somersby

Agency: DigitasLBi

Creatives: Abi Ellis, Richard Morgan, Christopher McKee

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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