Somersby cider recruits comedian Jake Yapp for series of humorous videos

Rubbish, plotless CGI movies, app updates, beige food and box-sets are the subjects of a series of video diatribes by '8 out of 10 Cats' comedian Jake Yapp, in a campaign for cider brand Somersby.

Somersby: comedian Jake Yapp bemoans rubbish CGI in modern blockbusters
Somersby: comedian Jake Yapp bemoans rubbish CGI in modern blockbusters

The series of films are part of a content and social campaign being launched by the Carlsberg-owned brand.

The first sees Yapp get on his soapbox about CGI in rubbish films.

In the second spot, Yapp holds forth on beige food.

Next under Yapp's scalpel-like wit is modern music.

The subject of automatic app updates is his next victim.

Finally, Yapp jabbers away about box-sets.

Client: Matt Peach, senior brand manager, Somersby

Agency: DigitasLBi

Creatives: Abi Ellis, Richard Morgan, Christopher McKee

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).