Sony awards Omnicom $80 million pan-European media

-Sony Advertising Europe has awarded its $80 million (£50 million) pan-European media business to the Omnicom media network, Optimum Media Direction, following a competitive review.

-Sony Advertising Europe has awarded its $80 million (£50 million) pan-European media business to the Omnicom media network, Optimum Media Direction, following a competitive review.

The appointment of OMD follows that of Saatchi & Saatchi to the pan-European creative account in August following a head to head battle against the incumbent, DDB Needham Worldwide.

The review, saw presentations from Young & Rubicam with Media Edge; incumbents DDB Worldwide and Optimum Media Direction; J Walter Thompson with MindShare; Saatchi & Saatchi with Zenith Media; and BBDO Worldwide.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).