AdvertiserJames Kennedy, general manager, Sony Europe
ExposureUnited Kingdom and Europe
Fallon's latest campaign for Sony supports the long-awaited launch of its Blu-ray technology as the next generation in high definition visual entertainment across its music, movie and gaming brands.
At the centre of the campaign is a a 60-second ad, directed by Brett Foraker, the RSA Films director and 4Creative chief, featuring images of blue lasers accompanied by a piano music soundtrack.
The TV campaign will be supported by an online activity created by RMM, Hi-Res! And Immediate Future Acknowledgement as well as in-store creative by WWAV Rapp Collins.