Sony Ericsson promotes Steve Walker to global head of marketing

Sony Ericsson has promoted Steve Walker, acting head of marketing, to global head of marketing, as expands further into the smartphone market.

Sony Ericsson: promotes the Xperia range of smartphones
Sony Ericsson: promotes the Xperia range of smartphones

Walker replaces Lennard Hoornick, who left the company six months ago to "pursue new challenges".

Walker has been at Sony Ericsson since 2001 and has held positions including head of product market and head of portfolio planning.

He has most recently been acting as head of marketing since Hoornick's departure.

He will report directly to Kristian Tear, executive vice president and head of sales and marketing.

Sony Ericsson has also appointed Cathy Davies to the role of global head of communications and PR, after Aldo Liguori stepped down from the post last week after seven years at the company.

Davies, who was previously head of brand and strategy at Sony Ericsson, will report to Bert Nordberg, president and chief executive.

Sony Ericsson is hoping its Xperia range of smartphones will pinch market share from Apple's iPhone and its other rivals.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).