Sony to launch Bond-style campaign

Sony is launching a James Bond-themed commercial during next week's 'X Factor' for the launch of its Xperia smartphone.

The 30-second ad has been created by Iris and Ridley Scott Associates and directed by Joe Carnaham, who was behind blockbuster films including, 'Smokin Aces' and 'The A-Team'.

To promote Sony’s new Xperia smartphone as the official phone of the new James Bond film, 'Skyfall', the Bond-style ad features a man on a mission, driving a speedboat, car and climbing over buildings.

However, the acutally phone is not showed on screen until the end of the ad the man's Bond mission is reveled to be getting to a shop to buy the new Xperia.

The Hollywood-style spot features original Bond assets including an Aston Martin Vantage V12 and a Frauscher speedboat.

Ant Melder was the copywriter on the ad and Simon Mannion was the art director. Shaun McIlrath was the executive creative director on the ad.

The campaign will run in 26 different markets, including the UK, US, Germany, France and Mexico and will be supported by press, outdoor, online and retail.

'Skyfall', the upcoming 23rd installment of the Bond series, will launch on 26 October.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published