Sony Mobile launches Photohopping Instragram app

Sony Mobile has launched the PhotoHopping Instagram app for its Xperia devices, which enables users to create a personalised photo tour, based on their interests.

Photohopping: Instagram app by Sony
Photohopping: Instagram app by Sony

The app, created by LBi, is built on to Instragram’s API and allows its users to create music videos using photographs from the app from different cities around the world. The app is free to download.

The videos are set to the Crystal Fighters track 'Follow', which also features in Sony Mobile's advertising campaign.

Users can select a wide range of themes for the video, including football, skateboarding, karaoke, university, zoos, and moustaches. For example, users can create a surfing experience in Rio, or fashion in Milan.

Sony Mobile recently launched a worldwide TV push that introduced the 'One-touch Sharing' campaign.

This week it rolled out the next stage in the campaign, which included DubStep producer Benga doing a remix of the 'Follow' track. It also partnered with Shazam to enable users watching the TV ad to be able to download the track for free if they used the app when viewing it.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More