Sony Mobile seeks shop for global creative brief

Sony Mobile has kicked off a global pitch to find a creative agency.

Sony Mobile: pitch
Sony Mobile: pitch

The appointed shop will produce work that supplements the company’s brand and product campaigns. An example brief would be finding ways to showcase Sony Mobile functions online.

The pitch is being run by Sony Mobile’s global procurement team and there is no intermediary involved.

A spokesman for Sony Mobile said: "We continue to review and evolve our global agency network to meet our strategic objectives. We have got ambitious plans for 2014.

"We’re looking to grow our agency roster to further the expansion of our global marketing programme, particularly across creative product asset production."

Sony Mobile awarded its global advertising business to Adam & Eve/DDB in May 2013 after a competitive pitch. This will not be affected by the ongoing pitch. Last month, the agency was also appointed to the Sony Electronics ad account.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).