Sony Music is producing a crowdsourced music video for the British rock band The Vaccines, using photos shot by their fans.
Developed by Anomaly London, the video Wetsuit uses the photo-sharing app Instagram and was directed by Poppy de Villeneuve at Partizan.
Fans are asked to tag their photos of festivals including fields, muddy tents and bands with #vaccinesvideo, to capture the perfect summer festival.
Every shot submitted will be put on an online gallery, which will allow the band to collect them to make an animated photo video.
The online hub is located at http://bit.ly/vaccinesvideo