SectorConsumer Goods, Media / Entertainment Brands, Television brands and Technology brands
Los Angeles agency 180 launches this latest work for Sony, combining the talents of Justin Timberlake and Peyton Manning.
The two celebs go head-to-head in a ping pong match, bantering back and forth while a commentator explains the benefits of a Sony Bravia HDTV, as a customer and his family look on.
The campaign aims to create a comprehensive guide to buying electronics so that consumers can have a more enjoyable experience.
The concept is an expansion of the company’s 2008 HDNA campaign, featuring a panel of celebrity experts who serve as brand ambassadors, assisting consumers in choosing Sony products by pointing out how the brand differs from its competitors.