SectorConsumer goods, Media / entertainment, Television and Technology
Los Angeles agency 180 launches this latest work for Sony, combining the talents of Justin Timberlake and Peyton Manning.
The two celebs go head-to-head in a ping pong match, bantering back and forth while a commentator explains the benefits of a Sony Bravia HDTV, as a customer and his family look on.
The campaign aims to create a comprehensive guide to buying electronics so that consumers can have a more enjoyable experience.
The concept is an expansion of the company’s 2008 HDNA campaign, featuring a panel of celebrity experts who serve as brand ambassadors, assisting consumers in choosing Sony products by pointing out how the brand differs from its competitors.