Sony PlayStation PSP 'a day in the life' by TBWA\London

The ad campaign to launch the hand-held PSP console features a 3D icon resembling a huge heap of red mechanical metal to represent gaming, music, film and photography. The spot begins with The Icon posing as a sculpture in an art gallery, it then escape on to the roof of a train, down an escalator into a bus depot, where the icon meets another icon. The two begin to fight, climb up a crane and ultimately crash to earth.