Sony PlayStation 'The PlayStation 3 launch' by TBWA\Media Arts London

Sony PlayStation is positioning its new PS3 as a console that goes beyond gaming in a new TV spot created by TBWA\London.

The high-octane ad, which runs with the endline the game is just the start seeks to promote the console as an all-round entertainments hub, by highlighting that it can also be used to view blue-ray movies and TV shows.