Sony rolls media pitches into creative presentations

- Sony Europe has decided not to see separate media pitches for its $80 million (£50 million) pan-European account. Media presentations will be made alongside creative proposals by the media partners of the five pitching agencies.

- Sony Europe has decided not to see separate media pitches for its $80 million (£50 million) pan-European account. Media presentations will be made alongside creative proposals by the media partners of the five pitching agencies.

They are: Young & Rubicam with Media Edge; the incumbent DDB Worldwide and Optimum Media Direction; J Walter Thompson with MindShare; Saatchi & Saatchi with Zenith Media; and BBDO Worldwide.



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