Sony seeks more inclusive PlayStation Network image

Sony is launching a campaign that sets out to disprove the notion its PlayStation Network online gaming platform is exclusive to hard-core gamers.

The company’s gaming branch, Sony Computer Entertainment, will launch a digital campaign on 4 February that will claim the Network is a "fun, social and accessible" way of gaming.

Sony's online gaming platform now has more than 90 million subscribers, but last week had its reputation hit by a £250,000 fine, after users’ data was exposed by a hack attack.

The upcoming campaign will attempt to encourage users to spend more time on the platform through a "way of play" creative theme, which is meant to explain various gamers' approach to gaming.

180 Amsterdam created the campaign, which will include three 45-second films that each celebrate a different gaming genre and "way of play".

Activity will run on YouTube, Facebook, PlayStation.com, the PlayStation blog and Twitter.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).