Sony seeks shop to handle global headphones activity

Sony is on the hunt for an agency to work on global campaigns for its headphones amid competition from rivals Beats By Dre and Bose.

Sony seeks shop to handle global headphones activity

The Japanese electronics giant is speaking to London agencies about the business.

The headphones market has been increasingly dominated by Beats By Dre, which was bought by Apple in 2014. Its ad campaigns, created by R/GA London, feature high-profile athletes and run during top sporting events. 

Bose is also disrupting the market since hiring Grey London at the end of last year. Its latest spot, "Get closer", features dancer Maëva Berthelot.

DDB Germany holds Sony's consumer electronics business, which was previously held by Adam & Eve/DDB. Sony is also looking for an agency to create campaigns for its Bravia TVs

In January, Sony moved the bulk of its global media to MediaCom after a pitch. MediaCom had already held the European business for Sony Electronics and all markets except North America for Sony Mobile. It won Sony Electronics in North America from UM and Sony Mobile in North America from Carat.

Sony did not respond to Campaign’s request for comment.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).