Sony shifts bulk of global media into MediaCom

Sony has moved the bulk of its global media into MediaCom following a competitive pitch, it is understood.

Sony PlayStation
Sony PlayStation

The Japanese electronics giant called a review for its five business divisions, including the global PlayStation account, which moves to MediaCom, moving from OMD in EMEA and from Carat in other markets including the US.

Sony Electronics and Sony Mobile, which had been held by MediaCom in the UK, have now been consolidated globally into the WPP media agency. Sony Electronics had been held by UM in North America, while Carat had the Sony Mobile business in that region.

It is understood that the global accounts for Sony Pictures and Sony Music have been retained by the incumbents, UM and OMD respectively.

All of the incumbents across Sony's accounts took part in the review: UM, OMD, MediaCom and Carat.

Sony was not immediately available to comment. 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More