Sony and Yahoo! launch pan-European travel guide

EUROPE- Sony and Yahoo! are launching an interactive European travel guide, combining professional and user-generated content. ‘Destination Handycam’ is launching through a co-branded microsite which uses Yahoo! Maps functionality.

Destination Handycam: supported with pan-European push
Destination Handycam: supported with pan-European push

Live now, the six-week campaign runs in the UK, France, Germany, Italy and Spain, Sweden, Denmark and Norway with the first five countries launching the microsite in their own local language.  The UK site can be found at http://uk.destinationhandycam.yahoo.net.

Users can upload videos to their local microsite, sharing travel tips and favourite holiday moments, with holiday prize incentives. In addition to user-generated video, the microsites will feature user ratings, video navigation and other interactive features.  The co-branded campaign will be promoted across the Yahoo! European network, with a focus on Yahoo! Answers.

Blake Chandlee, director of media sales, Yahoo! UK & Ireland said, “This is a fantastic example of how online marketing can work successfully with social media.  By providing interesting and unique content – not just simple branding – we are enabling Sony to engage and interact with a key audience in very meaningful way.”

Nicolas Fidry, Handycam® senior marketing communication manager, Sony, added: “We are really excited about this activity because not only is it something that has not been done before, it’s a unique way for us to really connect with a key audience. Inviting user video, ratings and reviews and leveraging the Yahoo! platform will enable us to strengthen these relationships further.”

OMD brokered the campaign.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More