Soren Hagh Heineken

Soren Hagh

Heineken

Executive director of global marketing

Heineken was the talk of Cannes this year, picking up Creative Marketer of the Year again – only the second brand to receive this honour twice. Hagh’s input was crucial to the win, with his commitment to creating an agile and creative culture: "We have made significant changes over the past year. That may be surprising, because we are doing well, but we operate in a fast-changing world. The adjustments are intended to create an organisation that will allow us to win in the future."

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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