Sorrell bullish on WPP's 2011 performance

WPP chief executive Sir Martin Sorrell has indicated his group is experiencing stronger growth than the 3%-4% expected by its operating companies for 2011.

Martin Sorrell: WPP chief executive
Martin Sorrell: WPP chief executive

Speaking at yesterday's Reuters Global Media Summit, Sorrell said growth is "coming through stronger", with October's performance up 8% on last year. 

Sorrell said: "We're seeing pretty good strength across the board," and added WPP had grown 4.5% from the start of 2010 to the end of October.

WPP owns advertising agency networks Y&R, JWT and Ogilvy & Mather, as well as media agencies MediaCom, Mindshare, MEC and Maxus.

Sorrell's comments come a week after GroupM, WPP's pooled media buying operation, again raised its forecast for growth in UK adspend to 7.7% in 2010 and 3.6% in 2011.

Yesterday it emerged WPP is backing a new international PR consultancy chaired by former Labour minister Peter Mandelson, Global Counsel.

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