Sorrell calls for scrutiny of Google's AdMob acquisition

LONDON - Google's $750m acquisition of mobile advertising company AdMob should be given a "rigorous" going over by regulators, WPP boss Sir Martin Sorrell has said.

Sorrell: wants thorough scrutiny of Google's AdMob deal
Sorrell: wants thorough scrutiny of Google's AdMob deal

The US regulator, the Federal Trade Commission, has been examining the deal, but is yet to announce whether it is to launch a formal investigation.

Speaking to reporters at the World Economic Forum on Europe in Brussels yesterday 10 May), Sorrell said: "It [a regulatory investigation] should be rigorous."

The WPP chief executive criticised the FTC's approval of Google's $3.1bn acquisition of online display advertising company DoubleClick in 2008.

"I don't think in the case of DoubleClick it was deep enough and strong enough," said Sorrell.

The FTC concluded that the DoubleClick deal was unlikely to substantially lessen competition.

Google, which agreed the AdMob deal in November last year, has previously said it is "confident the FTC will conclude that the rapidly growing mobile advertising space will remain highly competitive after this deal closes".

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published