Sorrell kicks back at Labour criticisms

Sir Martin Sorrell has hit back at Helen Goodman MP's criticism of the advertising industry, in an article in The Daily Telegraph.

Sir Martin Sorrell: the chief executive of WPP
Sir Martin Sorrell: the chief executive of WPP

In a bylined piece published online on Saturday 15 February the chief executive of WPP said Goodman’s comments at the Advertising Association’s Lead conference in January were "just the latest addition to the canon of ad-bashing".

Sorrell cited the Deloitte report, on behalf of the AA, which found the advertising industry contributes £100 billion to UK GDP, and contrasted it to Goodman’s suggestion that "excesses in marketing" contributed to the London riots.

Sorrell added: "Industry leaders were alarmed and bemused by her apparent hostility and suspicion towards the advertising and marketing services business."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).