Sorrell: PM wants ability to compromise on free movement

Theresa May is seeking a bigger majority to make it easier to resist Brexit hardliners in her own party in the forthcoming negotiations, Sir Martin Sorrell has said.

Sorrell: PM wants ability to compromise on free movement

Speaking on the Today programme on Radio 4 this morning, the WPP chief executive said: "I don’t think this is about Labour being in disarray – it’s more about the factions in the Conservative party and the difficulty the PM was having in going into this with her own party."

Sorrell suggested that with a slim majority, pressures from the Tory right meant that May had so far been under pressure to take a hard line in the negotiations, particularly on free movement. "But this election gives the PM more wiggle room," he said – if, as polls suggest, the Conservatives substantially increase their majority.

He added: "What you saw from the markets I think was the belief that probably we will get a softer Brexit, or more wiggle room, or more room to manoeuvre in terms of the negotiation.

"More wiggle room in relation to free movement of people – that’s the key thing from our point of view. Our business is a talent business, we invest around £12bn a year in people around the world, the UK is our second largest market, four of our top ten markets are the big four in Europe: France, Germany, Italy, Spain."

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More