Sorrell taunt not 'witty', Lévy says

Maurice Lévy, the chairman and chief executive of Publicis Groupe, has told Campaign he was disappointed that Sir Martin Sorrell's comments about the failed merger with Omnicom were not "witty".

Lévy: said the merger’s collapse gave Sorrell ‘opportunity to laugh’
Lévy: said the merger’s collapse gave Sorrell ‘opportunity to laugh’

Last week, Sorrell, the chief executive of WPP, said he found it "bizarre" that Lévy had not chosen a chief financial officer before the deal was announced and warned his rivals not to "climb the backstairs of the Carlton in Cannes".

Lévy admitted he and John Wren, the president and chief executive of Omnicom, gave Sorrell "the opportunity to laugh" at them but added: "The only thing that is disappointing me is that I have not seen a hint of British humour in what he has said."

Lévy continued: "I was expecting something witty, something funny – and the only thing he has been able to do is bashing, which was so easy. I thought he would resist to go the easy train."

After finalising details at Cannes in June 2013, Omnicom and Publicis confirmed the merger the following month. The deal fell through in May after costing more than $100 million.

Read the full interview with Lévy in Campaign next week.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published